Mobile Marketing News

* wap is a protocol for wireless devices like multi media mobile

* The bottom-most protocol in the suite is the WAP Datagram Protocol (WDP), which is an adaptation layer that makes every data network look a bit like UDP to the upper layers by providing unreliable transport of data with two 16-bit port numbers (origin and destination). WDP is considered by all the upper layers as one and the same protocol, which has several “technical realizations” on top of other “data bearers” such as SMS, USSD, etc. On native IP bearers such as GPRS, UMTS packet-radio service, or PPP on top of a circuit-switched data connection, WDP is in fact exactly UDP.

* WTLS provides a public-key cryptography-based security mechanism similar to TLS. Its use is optional.

* WTP provides transaction support (reliable request/response) that is adapted to the wireless world. WTP supports more effectively than TCP the problem of packet loss, which is common in 2G wireless technologies in most radio conditions, but is misinterpreted by TCP as network congestion.

* Finally, WSP is best thought of on first approach as a compressed version of HTTP.

This protocol suite allows a terminal to emit requests that have an HTTP or HTTPS equivalent to a WAP gateway; the gateway translates requests into plain HTTP.

Premium SMS services distribute useful information requested by mobile phone users through the same network used by standard SMS carriers. Now, instead of using SMS only to stay in touch with friends, mobile phone customers can stay connected to what they view as essential information — be it stock prices, flight delays, NBA scores, or the latest soap opera plot twist. Premium SMS messages — which look just like standard SMS messages — come in three flavors: “blast” messages that are automatically sent by providers as alerts, “be heard” messages enabling the masses to communicate via polls and interactive chats, and “at your request” text that is sent in response to brief user messages.

Media companies believe that they can reach a wider audience through premium SMS services because more people have mobile phones than Internet access, because people crave news updates wherever they are, and because TV and radio audiences are more likely to pick up the handy mobile phone than go to a computer to participate. Premium SMS enables providers to enhance their revenues by charging customers fees for these new premium information services.

The most commonly used data application on mobile phones is SMS text messaging, with 74% of all mobile phone users as active users (over 2.4 billion out of 3.3 billion total subscribers at the end of 2007). SMS text messaging was worth over 100 billion dollars in annual revenues in 2007 and the worldwide average of messaging use is 2.6 SMS sent per day per person across the whole mobile phone subscriber base. (source Informa 2007). The first SMS text message was sent from a computer to a mobile phone in 1992 in the UK, while the first person-to-person SMS from phone to phone was sent in Finland in 1993.

The other non-SMS data services used by mobile phones were worth 31 Billion dollars in 2007, and were led by mobile music, downloadable logos and pictures, gaming, gambling, adult entertainment and advertising (source: Informa 2007). The first downloadable mobile content was sold to a mobile phone in Finland in 1998, when Radiolinja (now Elisa) introduced the downloadable ringing tone service. In 1999 Japanese mobile operator NTT DoCoMo introduced its mobile internet service, i-Mode, which today is the world’s largest mobile internet service and roughly the same size as Google in annual revenues.